Popular new foods

Part 2 of my series of notes on presentations at the Personalized Nutrition Innovation Summit in June 2019

Food marketing research company Datassential says these are the fastest-growing new flavors

They have a database of every new restaurant opening in the country, and they say the hottest restaurant trends are:

• Levantine food (hummus, baba ghanoush, zaatar, and a new thing called sumac)
• Asian sweets (e.g. mochi, egg waffles, shaved snow, sesame rice balls) — mostly because they’re instagrammable
• Regional Japanese (e.g. takayaki, okonomoyaki). Izakaya is one of the hottest new trends in restaurant types

Best new flavorings:

1. nduja (a type of sausage)
2. aleppo pepper (a turkish thing)
3. Furikake (Yes!)
4. shakshuka (Israeli egg+tomato dish)

Hottest new items on restaurant menus:

1. chia seeds
2. bee pollen
3. turmeric
4. spirulina

and also:

1. “adaptogen”
2. “sea buckthorn”

They really like the midwest chain “True Food Kitchen”

GenZ wants “new for new’s sake”, versus boomers who want health or other items mor