Say "You" not "One"
My High School English teacher dinged me when I wrote sentences like
Instead, she says I should write:
That always irked me as unnatural, and I always ignored her. Now I see I have an ally:
Creating Passionate Users: Conversational writing kicks formal writing's ass
"You should buy this product"
Instead, she says I should write:
"One should buy this product"
That always irked me as unnatural, and I always ignored her. Now I see I have an ally:
Creating Passionate Users: Conversational writing kicks formal writing's ass